Why does Whitbread sponsor a book prize?
Whitbread is one of the UK’s leading leisure companies and provides enjoyment to many millions of customers each week in its restaurants (Beefeater, Brewers Fayre, TGI Fridays, Costa Coffee), hotels (Marriott, Travel Inn) and active leisure clubs (David Lloyd Leisure).
"Enjoyment" provides a very clear and evident link between a leisure company and a book prize that celebrates reading.
To find out more about Whitbread click here.
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